The Tourism Authority of Thailand (TAT) has appointed Chompu Marusachot as the new director of TAT New York office. With nearly a decade of experience at TAT, Marusachot brings extensive experience and a refined understanding of TAT’s mission and objectives to her new role. She will oversee many of TAT New York’s initiatives to maintain Thailand’s position as a preferred destination.
In her previous positions within TAT, Marusachot spearheaded initiatives that garnered international acclaim. During her tenure as the director of information technology office, she managed the “One and Only” campaign, an online initiative that engaged young travelers through social media, showcasing immersive experiences in Thai culture, lifestyle and tourist attractions. Later, in the same role, she introduced the “6Senses of Local Experience in Thailand” campaign, offering a new twist on traditional local experiences to international visitors.
In 2020, transitioning to director of TAT's Phetchaburi, Thailand office, Marusachot played a pivotal role in transforming Cha-am and Hua Hin into Thailand’s “Wellness Sandbox,” attracting medical tourism and health-conscious travelers to these locations. In her most recent position as director of the digital strategy division since 2022, Marusachot has designed and managed “Future Enterprise Architecture,” a digital strategic plan for TAT’s organizational structure.
As Marusachot begins her new role, TAT bids farewell to its former director, Santi Sawangcharoen. Marusachot will build upon his success with the continuation of ongoing projects and strategic plans such as the production of the third season of “The White Lotus,” joint marketing projects with airline partners such as EVA Air, Air Canada and Qatar Air, co-op marketing campaigns with Gate 1 Travel, Goway Travel, Direct Travel and luxury travel partners including Remote Lands.
Looking ahead, as the new director of TAT New York, Marusachot envisions leveraging cutting-edge technology, introducing experience-based tourism and leveraging the country’s “5F” soft powers—Food, Film, Festival, Fight, and Fashion— to propel Thailand’s tourism to new heights.
For more information, visit www.thailandinsider.com.
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