The Bermuda Tourism Authority (BTA) recently announced the appointment of Bill Hanbury as CEO, effective immediately.
He will report to the Board of Directors. An industry veteran with over 25 years of senior management experience, Hanbury will be responsible for leading the newly created Bermuda Tourism Authority.
From 2009-2013, Hanbury was the CEO of the United Way of the National Capital Area, managing an iconic brand at a watershed moment in its history. During his tenure, he rebuilt the internal operating structure, implemented a development strategy that improved financial stability and rebuilt the organisation’s marketing, communications and digital capabilities.
Prior to that, Hanbury served as president and CEO of Destination DC and the American Experience Foundation from 2001-2009. While there he oversaw domestic and international marketing and sales for one of the world’s top tourism destinations. The organization was responsible for selling the Washington Convention Center and positioning the U.S. Capital as a first-tier convention, tourism and events location.
“I’m excited to have the opportunity to work with the new Board of Directors, private sector partners and government officials to build a world-class organization representing Bermuda’s extraordinary tourism assets," said Hanbury in a written release.
His key accomplishments included significantly improving DC’s status in the international tourism marketplace, helping lead the economic recovery of the hospitality industry after 9/11, re-designing Destination DC’s management and marketing functions, plus leading the sales team that booked over 1 million room nights annually. He also provided logistics leadership for international forums, economic summits, presidential inaugurations, national celebrations, plus memorial and museum dedications.
“Bill brings tremendous marketing and management expertise that will assist Bermuda as we re-energise the island’s tourism economy to compete in the global marketplace," said David Dodwell, chairman of the BTA.