The Bermuda Tourism Authority recently announced that Victoria Isley has been named its chief sales and marketing officer.
Isley, a 20-year veteran of the tourism and hospitality industry will oversee all of the Bermuda Tourism Authority’s sales and marketing efforts in North America based out of its New York office. She will start her new position on June 2.
Isley previously served as the chief operating officer for Destination Marketing Association International (DMAI). In her role with DMAI, Isley oversaw the association’s integrated executive team, which included marketing and communications efforts, membership and business development, professional development and meetings departments, as well as its convention sales products.
Through her work, she was part of a team that managed the world’s largest destination marketing trade association, representing 600 organizations worldwide. Additionally, she also served as the executive director of the DMAI Foundation since October 2012.
Prior to her work with DMAI, Isley served as the senior vice president of marketing and communications for Destination D.C. from October 2001 to April 2011. Responsible for all marketing, research, crisis communications, media relations promotions, tourism sales and visitor service functions during her tenure, Isley was the organizational marketing lead for high profile initiatives including tourism recovery efforts following 9/11, the dedication of the National World War II Memorial and the inauguration celebration for President Barack Obama.