Stats: Antigua and Barbuda Tourism Grows 10%

Carlisle Bay, Antigua
Photo by travnikovstudio/iStock/Getty Images Plus/Getty Images

Antigua and Barbuda saw a 10 percent increase in total stayover air arrivals in May as the Antigua and Barbuda Tourism Authority (ABTA) runs the #WhatCoolLooksLike summer campaign, the organization reports. 

Minister of Tourism Charles Fernandez also pointed to new hotel openings and local events, such as the Optimist World Championships, as driving growth. 

June and July provisional figures are also reflecting double digit increases when compared to the same months of 2018, the Tourism Authority said. According to the provisional figures, for the year up to July, Antigua and Barbuda received a 10 percent increase in overall stayover air arrivals with 187,701 visitors.

FREE CRUISE NEWSLETTER

Like This Story? Subscribe to the Cruise Newsletter!

The latest product launches, deals, sales promotions, and executive appointments in the cruise industry. Keep up on the latest cruise industry news.

The Tourism Minister noted that this uptick would be on top of strong year over year growth in 2018, when the destination saw an increase of 171,147 visitors from January to July versus 159,764 visitors for the same period in 2017. 

The #WhatCoolLooksLike Campaign was designed to run during the destination’s traditional shoulder season from May – October, with the aim of expanding its appeal beyond a winter destination. The #WhatCoolLooksLike Campaign activations within the U.S., UK, Caribbean and Canadian Markets spanned TV, radio, digital, social media, print, PR and outdoor.

The U.S. market, the UK and Europe market and the Caribbean market continue to show growth for the year up to July 2019. The destination is also acquiring new market share, as arrivals from other countries and emerging markets have increased. Though arrivals from Canada experienced a slight decline due to a significant reduction in airlift, ABTA CEO Colin C. James said that the organization is combating the decrease with a number of activities planned with airline partners. 

Related Stories

Stats: 10th Record Year Forecast for San Francisco Tourism

Stats: Millennial Workforce to Reshape Business Travel

Stats: Three Factors Continue Decline in Int’l Travel to U.S.

Stats: The Most Reliable Airlines for 2019

Suggested Articles:

Thailand announced a new tourist visa for U.S. travelers to apply in advance to visit safely for up to 60 days. Here's what you need to know.

Accor is taking full ownership of sbe’s hotel asset light business and entered an all-share merger with Ennismore. Here's what it means.

After cruising successfully in Europe the past few months, MSC Cruises is the first major line to receive approval for cruises from Japan. Read more.