Cox & Kings, The Americas, has named Michele Dienna as Director of Sales, Southeast USA.
Dienna – based in Cox & Kings’ newly opened Los Angeles headquarters – will act as a liaison to travel consultants and destination specialists, supporting the national sales team by presenting the company’s entire product line throughout the Southeast territory. The territory includes Alabama, Arkansas, Eastern Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Oklahoma, Tennessee, the Carolinas, Texas, Virginia, Washington, D.C. and Bermuda.
In her new role, Dienna’s chief responsibilities include product education, providing sales support material to the travel community, creating brand awareness through travel programs and industry events, launching and facilitating marketing campaigns and researching new destination opportunities to share knowledge with agents and consumers.
Thomas Stanley, Centre Head and COO, Cox & Kings, The Americas said, “Her strengths in creating valuable and loyal relationships with travel agents will contribute to the growth in our business relationship with the agent community, boosting sales and increasing visibility in the Southeast region.”
Dienna has held positions at Harvey World Travel, Olson-Travelworld, and Ker & Downey.