AmaWaterways has launched its new multi-platform, multi-phased advertising campaign across NBC stations in New York (WNBC), Los Angeles (KNBC) and Miami (WTVJ).
For the campaign, AmaWaterways is collaborating with LX.TV and Skycastle—in-house production teams that serve NBC-owned television stations—to make customized spots and specialized segments about AmaWaterways’ ships.
The content will receive additional distribution through the stations’ digital and mobile platforms. AmaWaterways will also be integrated into NBC Owned Stations Lifestyle programming with a national integration in Open House and an episode fully devoted to nationally distributed 1st Look. In 2020, AmaWaterways will extend its linear/digital advertising campaign to NBC-owned stations in Philadelphia, Dallas/Fort Worth and San Diego.
The spots detail the company’s beginnings from a one ship start-up to an award-winning river cruise company. Kristin Karst, executive vice president and co-founder of AmaWaterways, narrates them.
The first phase of the new AmaWaterways campaign launched on May 13 with spots airing on NBC stations WNBC, KNBC, and WTVJ. These are target markets for the company, and a significant portion of past AmaWaterways guests. AmaWaterways’ new spots and longer video segments will air beginning fall 2019.
As part of Loyalty Appreciation Month this November, AmaWaterways recently unveiled new Loyalty Cruises with special cruise benefits and recognition for previous clients. AmaWaterways’ new ads will serve as part of a marketing program directed at this crucial audience.
The second phase of the campaign expands to NBC stations in Philadelphia (WCAU), Dallas/Fort Worth (KXAS), and San Diego (KNSD) in 2020, and will include LX.TV/Skycastle-produced spots and customized content for NBC stations’ on-air programs and digital platforms.
For more information, visit https://www.amawaterways.com/