American Cruise Lines has announced that it has enhanced its group sales service and benefits for travel agents and tour operators. The company has added new dedicated group coordinators to assist travel agents focusing on group travel. They are available Monday through Friday, 8-5 EST.
American Cruise Lines offers groups a 10 percent discount off brochure fares. A group booking is defined as 10 or more passengers traveling together and confirmed simultaneously. For tour operators, after booking 10 passengers, a double occupancy cabin is 50 percent off and after booking 24 passengers, a double occupancy cabin is complimentary. Travel agents and group tour operators can receive 10-15 percent commission rates.
“In 2018, American Cruise Lines will grow its fleet to 10 ships with even more under construction. We are expanding our sales department and group travel strategies to keep up with the brand’s rapid growth,” said Susan Shultz-Gelino, director of business development.
That growth includes the debut of new coastal cruising vessel American Constellation, which is sailing its inaugural season in the Puget Sound and Pacific Northwest. The line is also on pace to launch a new riverboat, the American Song, this fall on the Mississippi River.
For groups, American Cruise Lines provides onboard meeting spaces, private dining and cocktail hours, award-winning onboard enrichment and entertainment, guided shore excursions, and complimentary pre-cruise packages. The line said that its expanding efforts for group travel is a natural extension of all its ongoing sales efforts.
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