Avoya Travel Survey Predicts Wave Sales Increase in 2019

Cruises St Martin
sorincolac/iStock/Getty Images Plus/Getty Images

According to its 2019 Wave Season Survey, Avoya Travel found that 100 percent of the surveyed agencies believe 2019 Wave sales will match or exceed last year’s record-breaking season.

Comparatively, Avoya Travel’s survey last year found that over 80 percent of its agencies believed the 2018 Wave season’s sales would be the same of better than 2017. This figure ended up being spot on, with the 2019 survey confirming that a similar percentage experienced equal or greater sales.

Avoya Travel’s agencies reported a variety of reasons for their confidence. Primarily, 2018’s strong sales, from Wave season and throughout the year, point to continued growth for the 2019 Wave. Other reasons include increased inventory with new ships and itineraries, the strong economy and low unemployment, retiring Baby Boomers who want to and can afford to travel and a greater level of confidence and organization going into the upcoming Wave season.

Most surveyed agencies predict growth among all products segments of the leisure travel industry. In particular, more than 70 percent of respondents foresee sales increases in the upper premium and luxury cruise market and river cruises.

Avoya Travel’s survey found that 80 percent of its agencies believe Europe will be the best seller of the 2019 Wave season. Coming in second and third were Alaska and the Caribbean. Avoya Travel believed its recent investment in its resorts portfolio and partnership with The Mark Travel Corporation will likely also lead to higher sales in the Caribbean and Mexico.

Related Stories

Avoya Travel’s Advice to Agencies Preparing for Wave Season

Avoya Travel to Host 2019 Conference on the Navigator of the Seas

Popularity of Extremes: River & Mega-Ships Rank No. 1, 2 in CLIA Agent Survey

Carnival’s Bonus Commission Challenge Returns for Wave Season 2019

Suggested Articles:

United Airlines has partnered with Smartvel to offer airline customers an interactive map that shows updated travel destination restrictions.

The weekly coronavirus cases in Europe are rising faster now than they were during the pandemic’s peak in March, the World Health Organization says.

Avoya Travel has launched a new Marketing Resource Center with turn-key, customizable marketing pieces for independent agencies in the network.