Azamara will debut new offerings through new voyages and experiences in the coming years. The cruise line will visit over 350 ports around the world, with more than 430 overnight stays and 850 late nights. Upcoming highlights include its first world voyage, which is slated to sail in 2024. The five-month cruise will take guests to over 40 countries on six continents, and will highlight immersive experiences of the World’s Wonders, including the Great Wall of China, Great Pyramids of Giza, Chichén Itzá and Taj Mahal.
The cruise line will also launch "AzAmazing Journeys" for guests, including an adventure aboard Switzerland’s Glacier Express train followed by a day excursion to Mount Rigi and a sunset cruise in Lucerne. Azamara’s upcoming voyages will explore popular destinations in Europe and beyond, including the debut of a “Black Sea Intensive” itinerary. The cruise line further announced that its deployments will bring guests closer to their destinations with smaller, unique ports, only accessible to smaller ships, including Alta, Norway; Brest, France; Çeşme, Turkey; and Fredericia, Denmark among others.
Azamara additionally unveiled its creative campaign, “Change the Way You Sea,” aimed at highlighting the sights and experiences that await travelers. Through the new multi-platform campaign, Azamara showcases its cruising experience, prioritizing the opportunity to fully appreciate a destination by day and night. The line’s fleet of four intimate-style ships allows travelers to access marquee ports across the world. “Change the Way You Sea” encourages guests to take the ports less traveled, and to dive deeper into each destination. By offering its country intensive itineraries, immersive land programs and more overnights in each destination, Azamara gives travelers the opportunity to connect with the local culture and change their perspective on how they view the world.
Azamara’s new positioning is the latest chapter in the line’s journey as an independent cruise company. Along with a new office in Miami’s Coconut Grove neighborhood, the multi-platform campaign—which will reach audiences via print, digital, social media and streaming TV—offers a fresh start for the line and its newest ship launching this spring, Azamara Onward, while remaining true to its core foundation of “destination immersion” experiences.
For more information, visit www.azamara.com.
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