Betsy O’Rourke To Run Royal Caribbean's Marketing

Royal Caribbean International has named Betsy O’Rourke senior vice president of marketing, a position whereby she will be responsible for the cruise line's overall marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. She will report to Adam Goldstein, Royal Caribbean International president and CEO.

"With the upcoming launch of Oasis of the Seas and so many other exciting initiatives on the immediate horizon, we feel that Betsy's impressive history of creativity and proven results will continue the momentum of innovation the brand has created," said Goldstein.

O'Rourke has more than 25 years of marketing and communications experience, most recently serving as senior vice president of marketing and communications for Wyndham Worldwide, where she was responsible for developing corporate marketing programs and overseeing media relations. Previously, she served as senior vice president of marketing for the Travel Industry Association of America.

Visit www.royalcaribbean.com  or www.cruisingpower.com.


Read more on:

Suggested Articles:

As Windstar’s chief operating officer, Christopher Prelog led the $250 million Star Plus investment; now, he takes over as president. Read more here.

If the pandemic suddenly ended tomorrow, nearly half of respondents said their first large discretionary purchase would be a trip. Learn more here.

Touted as a first for the cruise industry, Atlas Ocean Voyages will include emergency evacuation and return-to-home insurance for all guests.