Brian Powell Named CMO of American Queen Steamboat Company

American Duchess American Queen Steam Boat Company

American Queen Steamboat Company (AQSC) has appointed Brian P. Powell as chief marketing officer of AQSC and Victory Cruise Lines (Victory). In this role, he will lead the strategic marketing efforts for the growing AQSC and Victory fleets.

Powell has 33 years of travel industry experience in both the airline and cruising industry. His breadth of experiences and successes in reservations, sales, revenue management, customer experience and marketing will allow him to contribute in many facets to the AQSC and Victory brands, according to AQSC.

He joins the company after a successful 20-year career at Royal Caribbean Cruises LTD, where he held director and executive positions in guest travel services, revenue management and marketing. In marketing, Powell had various roles with the Celebrity Cruises brand, which included leading product development, direct and loyalty marketing, and consumer insights and marketing analytics.


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Prior to that, Powell spent 12 years with American Airlines; he was a member of American’s sales leadership team in Coral Gables, FL, which developed American’s presence in South Florida during the buildup of their Miami Caribbean/Latin American hub.

A native of Cincinnati, Ohio and a graduate of the Ohio State University, Powell is currently living in Coral Gables and will be relocating to the Greater Louisville area.

American Queen Steamboat Company was founded in 2011. The company’s fleet of U.S. flagged riverboats sail America’s heartland and the Pacific Northwest on itineraries from six to 23 days. AQSC’s flagship vessel, American Queen, launched in 2012; in April 2014, AQSC christened American Empress to sail the Pacific Northwest, followed by the American Duchess, a unique boutique paddlewheeler in the U.S., which set sail in August 2017. The new American Countess, currently under construction in Louisiana, will debut in April 2020, joining the American Queen and American Duchess on the Ohio and Mississippi Rivers


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