Carnival Corporation is bringing its original TV programming to mobile in its latest effort to drive demand for cruise travel.
The cruise company has launched the new OceanView Mobile app, which is now available for download on the Apple App Store and Google Play. The new app includes free content Carnival Corp.’s TV programs, and plans call for the company to launch OceanView on its Ocean.com website as well in October.
On the new app viewers are able to pick from more than 150 full episodes from Carnival Corp.’s “Ocean Original” shows, such as The Voyager with Josh Garcia (which airs weekly on NBC); Ocean Treks with Jeff Corwin and Vacation Creation with Tommy Davidson and Andrea Feczko (both of which air weekly on ABC); and Good Spirits, as well as 30 short-form episodes of original series, "GO" and "Local Eyes."
The app will also include video collections from Carnival Corp.’s cruise brands, including christening ceremonies for new ships, behind-the-scenes videos of new ship design and construction, and videos spotlighting the brands’ culinary offerings and shipboard attractions.
In a written statement Carnival Corp. Chief Experience and Innovation Officer John Padgett said that extending the company’s consumer brand engagement from broadcast TV to all major on-demand video platforms would help showcase cruise experiences to millions of potential guests.
Carnival Corp. first moved in to original TV programming in 2016 with the launch of new original programs that debuted on ABC, NBC and The CW, adding a fourth series in 2017. The new programming is designed to showcase cruise vacations, which executives said at the time could help drive demand for cruise travel and expand the market to attract a younger demographic, as well as younger family-focused travelers or multigenerational cruise groups.
Since then the company has expanded the platforms on which the programming is available to include OceanView, a digital streaming channel on Amazon Fire TV, Apple TV, Roku and a number of the company’s ships, as well as launched a new show on the Univision Network.
In its latest announcement Carnival Corp. said that its three network shows consistently rank as number one and number two in their time slots. Additionally, it noted that, in 2018, cruise vacations have been growing 20 percent faster than land-based vacations.