Carnival Cruise Line is partnering with the Harlem Globetrotters—a world-famous basketball team—to serve as the group’s official cruise line sponsor worldwide. Carnival-inspired integrations and activations will take place at over 150 shows per year.
The cruise company will be involved in the Harlem Globetrotters’ exhibition games through in-game integrations, giveaways and joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful décor, special player interactions and more. This collaboration will also provide Carnival with traditional marketing assets to support their charitable partners’ initiatives.
A video shot onboard Carnival Horizon featuring Harlem Globetrotters stars Hammer Harrison and Dragon Taylor demonstrates the basketball players’ skills as they make shots from high above Carnival’s SkyRide aerial attraction and Lido Deck.
Players are inducted into the Naismith Memorial Basketball Hall of Fame for notable skill in dribbling, shooting and dunking along with crowd interaction. The Harlem Globetrotters, recent inductees, have performed for more than 148 million fans in 124 countries since their inception in 1926, and currently perform 400 shows a year.
Carnival Cruise Line says the team has become a worldwide icon and pioneer in the sports industry showcasing some of the best basketball players in the world.
To celebrate the new collaboration, Carnival is launching an exclusive “Trot the Globe” sales event from May 21 – 23 which can be accessed at https://www.carnival.com/.