Carnival Cruise Lines Launches the Live the Carnival Breeze Life Campaign


An artist's rendering of Carnival's newest "Fun Ship" being constructed, the Carnival Breeze. // (c) 2011 Carnival Cruise Lines.

Carnival Cruise Lines has launched the Live the Carnival Breeze Life campaign, offering fans a first look at their newest “Fun Ship:” the Carnival Breeze.

By visiting the new Carnival Breeze tab on the company’s Facebook page, fans can enjoy exclusive opportunities, videos and giveaways – all while learning more about the new 130,000-ton ship, which sets sail in June 2012. The tab includes a “Meet the Carnival Breeze” area with detailed renderings offering a sneak peek at the ship’s public spaces.

The Live the Carnival Breeze Life campaign encourages its customers to infuse the fun Caribbean spirit into their everyday lives.  By visiting the Carnival Breeze tab on the company’s Facebook page, fans can declare “I Will Live the Carnival Breeze Life” to join the movement while also raising money for a great cause. For each person who joins, Carnival will donate $1, up to $20,000 total, to its charitable partner, St. Jude Children’s Research Hospital, one of the world’s premiere centers for the research and treatment of pediatric cancer and other childhood diseases.

While on the new Facebook tab, visitors are also invited to enter the Carnival Breeze Great Flip-Flop & Cruise Giveaway through September 1, 2011, to be among the 1,000 randomly selected entrants to receive a pair of special, limited-edition, red, white and blue Carnival Breeze flip-flops. From those lucky winners, one Golden Flip Flop grand prize winner will have the ultimate opportunity to Live the Carnival Breeze Life on a free cruise vacation for two aboard the Carnival Breeze.

Each week Thursday on the Carnival Breeze Facebook page from 3-4pm EDT, the company will feature an hour-long Carnival Breeze Break. During these weekly breaks, Carnival fans can chat with each other and the Carnival team, and receive a giveaway – from island-inspired food and drink recipes to Carnival Breeze desktop wallpaper and more.

The new Facebook tab also features an exclusive photo gallery where Carnival fans can showcase how they are inspired to live in the spirit of the Carnival Breeze. Here, visitors will also find tips to Live the Carnival Breeze Life, and a comedic Web series featuring “Mr. Breezie,” a character who is transformed by the enjoyable Carnival Breeze lifestyle.

Carnival enthusiasts and cruise rookies alike can learn even more at, where they’ll find a “How It’s Made” section featuring a construction timeline, and images and videos of the shipbuilding progress. The site also offers a countdown clock for the ship’s U.S. arrival, consumer testimonials, port-of-call and itinerary offerings, and information on the many dining, activity and entertainment choices available.

Following an inaugural 12-day cruise from Venice departing June 3, 2012, Carnival Breeze will operate a series of 12-day Mediterranean voyages from Barcelona through October 25, 2012. After its trans-Atlantic crossing, Carnival Breeze will sail year-round from Miami beginning November 24, 2012, offering port-intensive six- and eight-day cruises that showcase the best the Caribbean has to offer.

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