Carnival Cruises Rolls Out Holiday Marketing Tool for Travel Agents

In a spin to its highly successful holiday marketing campaign launched last year, Carnival Cruise Lines has created a high-impact direct mail package that can be sent by travel agents to their clients encouraging them to purchase "Fun Ship" cruises as holiday gifts. The promotional piece, which can be ordered by travel agents via Carnival's travel agent web site, [www.bookccl.com], beginning August 15, is designed to resemble an elegantly wrapped holiday gift. The package includes a "musical greeting card" that plays Carnival's signature song "Beyond the Sea," along with the new "Fun Ship" DVD highlighting the many facets to the Carnival vacation experience, and a personalized note from the travel agency touting the many benefits of purchasing "Fun Ship" cruises as gifts.

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