Carnival Cruise Line is launching a five-part video series of travel advisors and their clients sharing their stories as part of the cruise line’s ongoing “Why Use a Travel Advisor” (WUATA) campaign, which promotes the value travel advisors bring to their clients and the travel industry. The new video series premiered at Carnival’s WUATA party in Toronto, Canada, on July 24 to an audience of more than 300 travel advisors, clients and potential clients, including two of the agent – client duos featured in the videos.
Here’s a look at one of the videos:
The stories are hosted by Adolfo Perez, senior vice president of global sales and trade marketing for Carnival, and Carnival’s Brand Ambassador John Heald, who speak with the advisors and clients about how they work together, their relationship and how the agents deliver outstanding vacations and help create memories. The videos do not promote specific advisors or agencies, but instead focus on the larger message of Why Use a Travel Advisor, the cruise line said.
“As the WUATA program gains traction we’re looking for even more ways to spread our message on the benefits of using a travel advisor, and there’s no better testimonial than seeing a real connection between a travel agent and their client,” said Perez in a written statement. “This video series enables us to to add a relatable and personal element to WUATA in a format that we can push across multiple channels to reach more travelers.”
All five “WUATA Story” videos are available on the WUATA Facebook page and Carnival’s WUATA.com website, which also has a click-to- share tool that travel advisors can use to send the videos directly to their clients.
Also at the Toronto WUATA party, industry executives shared their insights into the advisor-client relationship. Joining Perez representing Carnival Cruise Line were Mike Julius, vice president, North America Field Sales, and Justin French, vice president, Canada and Northern U.S. Ann Chamberlin, senior vice president membership, marketing & strategic partnerships for the American Society of Travel Advisors and Charlie Sylvia, vice president, membership and trade relations for Cruise Lines International Association, also attended.