Carnival Names Shaquille O’Neal “Chief Fun Officer”

NBA Hall of Famer and TNT commentator Shaquille O’Neal – also known as “Shaq” – announced on last night’s TNT Inside the NBA broadcast that he has been given a new title, joining Carnival Cruise Line as their newly appointed “CFO,” or “Chief Fun Officer.”

The announcement was made with a video that includes Shaq and Carnival President Christine Duffy. As the new Chief Fun Officer, O’Neal will aim to personify the cruise line’s newest brand campaign, “Choose Fun,” which launched earlier this week.

The role will be brought to life via video content, social media and experiential activations, beginning today, January 12. In the first piece of advertising that introduces O’Neal as Carnival’s Chief Fun Officer, he takes viewers on a 30-second tour of Carnival Vista, showing his playful self as he enjoys the ship’s many attractions and experiences, including SkyRide, Havana pool, Cloud 9 Spa, a burger at Guy Fieri’s Burger Joint and, of course, the basketball court. 


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“In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” said O’Neal in a written release.

Carnival Cruise Line is also looking ahead to this spring’s debut of Carnival Horizon, a new Vista-class vessel that will mark the 26th ship in the Carnival fleet.

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Carnival’s New Brand Campaign Encourages Consumers to “Choose Fun”

Carnival Corp. Previews Four New Cruise Ships in 2018

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