Carnival Cruise Line has announced a new partnership with PepsiCo to make the company the preferred beverage partner for its North American fleet. Beginning in January 2020, Carnival Cruise Line will begin serving a variety of beverages from the PepsiCo portfolio, with brands from Starbucks ready-to-drink coffee to bubly sparkling water. When the transition is complete, Carnival said that its guests will have a broad selection of beverage choices, from iced tea, sparkling water, coffee drinks and sports drinks to juices and soft drinks, including an array of low-calorie and no-sugar options. Previously, the line's preferred beverage partner had been The Coca-Cola Company.
As they cruise, Carnival Cruise Line guests will be able to enjoy popular PepsiCo brands such as bubly, Pure Leaf, Naked Juice, Gatorade, MTN Dew, Starbucks, Pepsi, Pepsi Zero Sugar, Sierra Mist and Sierra Mist Zero Sugar, among others.
PepsiCo’s food and beverage portfolio includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. The company’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Overall, the company generated more than $64 billion in net revenue in 2018.
Carnival Cruise Line annually sails more than 5.2 million guests. Its fleet of 26 ships will grow to 28 with the delivery of Carnival Panorama in December 2019 and Mardi Gras in August 2020. The cruise line operates two- to 24-day itineraries in the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe, Australia, New Zealand, the Pacific Islands and Southeast Asia. In addition to the Carnival Panorama and Mardi Gras, another, as-yet-unnamed ship is set to join the cruise line in 2022.