Carnival Corporation has announced the new Ocean Tagalong, a customizable digital companion that will interact with guests on Ocean Medallion vacations.
The Tagalong is part of the OCEAN (One Cruise Experience Access Network) Experience Platform that makes its global debut aboard Princess Cruises' Regal Princess in November at Port Everglades in Fort Lauderdale. The platform enables a personal concierge by bridging the physical and digital worlds to deliver a new level of personalized service. The Tagalong is the latest in a series of personal and engaging features being invented to significantly enhance the vacation experience, Carnival Corp. said.
How Ocean Tagalong Works
When guests create a profile within the Ocean Compass – accessible starting this fall on www.Ocean.com – they will be invited to create their own unique Tagalong. These digital companions will follow them from initial registration to the end of their cruise (as well as rejoin them on future cruises). Everyone who creates an Ocean profile can personalize a Tagalong; cruise bookings will not be required. Guests can select from three sea creatures - Sea Turtle, Seahorse or Butterfly Fish - and further customize their Tagalong by body shape, color, pattern, marks (like tattoos) and more.
Once created, the animated and responsive Tagalongs will appear online within a guest's profile and in interactive PlayOcean games that can be played online, as well as interacting within Ocean Portals found onboard Medallion Class ships. Guests' Tagalongs even evolve throughout the cruise, reflecting the personality and interactions of the guest and collecting "charms" that show off their achievements.