Celebrity Cruises Launches New "Grass is Greener" Marketing Campaign (VIDEO)

New for the summer, Celebrity Cruises has launched its "Grass is Greener" marketing campaign, highlighting the brand's Lawn Club, "123go!" offer and evening parties.

Guests can choose from two private veranda picnic experiences – for brunch or sunset. Curated by Celebrity’s new James Beard-featured chef, the picnic experience will roll out across the fleet beginning in June, to be available on all ships (except Celebrity Xpedition) in July. Celebrity also has surprise Grass is Greener events in store for sailing guests, including evening celebrations, complete with entertainment, food and the new Grass is Greener cocktail – a summer-themed blend of cucumber juice, vodka, agave nectar, jalapeño, lemon juice and basil.

Celebrity is also bringing back its "123go!" for guests that book by July 5, 2015, for select cruises departing in August 2015 through April 2016, and choose one of three benefits: onboard credit of up to $300 per stateroom, free “Classic Beverage Packages” for two, or free gratuities for two. For full details about 123go!, visit celebritycruises.com/123go.

Visit celebritycruises.com/grassisgreener

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