Celebrity Cruises has named Peter Giorgi as the line's new chief marketing officer. Giorgi will oversee the new “Modern Luxury Lives Here” brand campaign, as well as all aspects of the cruise line’s global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising.
Giorgi will join Celebrity on April 15, and will report to Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises.
Giorgi most recently served as head of global advertising for Airbnb, where he led the development and execution of creative marketing platforms that contributed to the growth of one of the world’s most disruptive and newsworthy brands. His work at Airbnb included launching community-driven social campaigns, global film and digital campaigns, cultural campaigns and digital content.
Giorgi also spent eight years at the Crispin Porter + Bogusky advertising agency, most recently as VP account director. While at the agency, he worked on brands including Volkswagen, Jose Cuervo and vitaminwater.
Giorgi received a Bachelor of Science from the University of Toronto, and in 2015 was recognized as one of the “40 under 40” by Brand Innovators.