CLIA Begins Global #ChooseCruise Campaign in October

A rendering of RSSC's next ship

This October, Cruise Lines International Association (CLIA) is urging travelers to #ChooseCruise. The initiative, formerly known as Plan a Cruise Month, unites the global cruise industry -- including cruise lines, travel agents and global CLIA offices -- through an integrated campaign to promote positive messaging about why to choose and book a cruise vacation.

Throughout the month of October, CLIA will leverage daily observances and holidays to highlight the reasons to #ChooseCruise and integrate cruising into popular social conversations throughout the month. From National Taco Day and Sweetest Day to Picasso’s birthday and Great Books Day, October is filled with observances that showcase the variety of activities and experiences cruising has to offer. Agents can follow CLIA's social channels for more information and shareable content.

Deals & Promotions

Throughout October, cruise lines are offering travelers exclusive deals and promotions. Travelers can take advantage of these deals and find a CLIA Certified Travel Agent at www.cruising.org/cruise-vacationer/cruise-travel-guide/clia-agent-finder. Travel agents will be able to access deals in the #ChooseCruise tool kit beginning September 11, 2018.

Travel Agent Support

CLIA will host a #ChooseCruise Webinar for travel agents on September 11, 2018 presented by Charles Sylvia, Vice President, Membership and Trade Relations. Other #ChooseCruise travel agent-centric events include weekly Twitter events beginning on September 26 through October 24 – a chance to learn the latest about the initiative and engage with cruise lines with a chance to win various prizes. CLIA will also provide a Travel Agent Tool Kit that includes marketing materials, press release templates, social media support, logos, and more.

For more information, visit www.cruising.org.

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