CLIA: How Agents Can Thrive During National Plan a Cruise Month

cruise ship
Photo by Linder

Cruise Lines International Association (CLIA) has dubbed October National Plan a Cruise Month, and the organization is offering travel agents a set of tools and tips to get the most out of the promotion.

Travel Agent Toolkit

CLIA has launched a toolkit that is complete with assets to help travel agencies and agents promote the campaign and reach out to new and existing clients. The kit is available to CLIA member travel professionals at and includes:

  • Press Release - A customizable press release that agencies can send to local media
  • Social Posts - Customizable posts to use on social media sites (Facebook and Twitter)
  • Email – Customizable email template to send to prospects
  • Cruise Deals and Promotions - Details about special deals and promotions from CLIA Cruise Line members
  • Logos, Visuals – All the necessary graphics to promote the campaign

Webinar and Twitter Chat

In addition to the toolkit, travel agents can participate in the National Plan a Cruise Month Webinar taking place on Friday, August 28 at 11:00 a.m. EDT, hosted by CLIA and moderated by Charles Sylvia, CLIA vice president of membership, and Lorri Christou, senior vice president of strategic marketing and communications. Travel agents can log on to for more information.

Also, on Wednesday, September 30, from noon to 2:00 p.m. EDT, using the hashtag #CruiseMonth, travel agents can participate in the Travel Agent National Plan A Cruise Month Twitter Event to tweet along with CLIA for a chance to win great prizes like exclusive cruise line experiences, professional development opportunities from CLIA and luggage.

Deals and Promotions

During National Plan a Cruise Month, several cruise lines have announced new offers to entice clients to book a cruise. CLIA travel agents have access to these deals through the National Plan a Cruise toolkit at

Promotions include offers as high as $1,500 off per couple on a popular river cruise, as well as free upgrades, onboard spending money and signature beverage packages valued at $1,400. CLIA will drive consumers to a CLIA-certified cruise specialist at


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