Cruise Lines International Association (CLIA) announced that Caroline Johnson has joined the organization as senior vice president, membership operations. Johnson will be responsible for leading membership strategy, planning and business operations in North America.
Johnson, who has been with CLIA for the last four months as a contractor, brings extensive experience in association and corporate leadership roles. Most recently, she was senior director, marketing and communications at Meetings Professional International (MPI), where she managed a department of 14 staff and built a unified brand by integrating consistent messages across all platforms, including a re-imagined member magazine and a robust social media strategy.
In her new role, Johnson will oversee the membership department, including the Member Services, Professional Development, Events, Membership and Trade Marketing teams. She will be responsible for all marketing and communications directed towards CLIA's Travel Agency and Agent Members.