Costa Cruises now offers extended cruise itineraries from Singapore with Costa Victoria in 2012 and Costa Atlantica in 2013. Costa Atlantica will sail into Southeast Asia for the first time in May 2013 with Singapore as its homeport. To cap off these new offerings, Costa Cruises is partnering with the Singapore Tourism Board and Changi Airport Group to tap into the growth potential in Asia by developing the passenger source markets for cruises out of Singapore.
Plans are in place to conduct marketing initiatives in the Asia-Pacific region to promote Costa's cruises out of Singapore. To heighten awareness of cruising as a desired travel option, advertising, product seminars for travel industry partners and brochures will be launched in markets across the region including Indonesia, the Philippines, Malaysia, Thailand, China, Hong Kong, Japan, Korea and India.
As the first international cruise company to enter the Asian market, Costa Cruises recognizes Asia as an important growth market. In particular, Singapore holds a key position in the region and has been gearing up to become a major cruise hub in Asia.
According to Singapore Tourism Board sources, Singapore welcomed 394 ship calls and 942,000 passengers throughout in 2011. From 2002 to 2011, the compounded annual growth rate in cruise passengers was 3.6 percent. During 2012-13, the cruise landscape is set to become even more exciting with major cruise lines either increasing their presence in Southeast Asia or deploying new vessels to Singapore.
Having seen strong potential in the Singapore market, Costa Cruises recently launched three-, four-, seven- and 14- night itineraries on Costa Victoria from Singapore to Malaysia and Thailand.
In May 2013 Costa Cruises will deploy a second cruise ship, Costa Atlantica (85,700 gross tonnage, 2,680 total guest capacity), to the region.
For more information, visit www.costacruise.com.