Cruise Value Center Shuts Down

ASTA is reporting that Cruise Value Center (CVC) in East Brunswick, NJ, has closed down. Formerly owned by Jeff Kivet, CVC earned a reputation as a well-managed and aggressive promoter of cruise and tour sales. Reportedly, CVC closed Monday, November 10 after 14 years in business. It was sold to Travel Holding Equity, Bloomfield, MI, last year. Sales volume is estimated at $70 million-plus. At stake are employees' jobs, supplier payments and a network of independent agents. At press time, the company’s website was open but not fully functioning.


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