Effective October 16, in addition to naming cruise industry veteran Edie Bornstein to the position of president and COO, Crystal Cruises promoted its executives, Thomas Mazloum and Jack Anderson. Mazloum will become EVP, and will report to Bornstein. Anderson will assume the role of vice chairman. Bornstein and Anderson will report to Crystal chairman and CEO Nobuyoshi Kuzuya.
“Befitting our enviable Crystal product and a most dedicated and enthusiastic staff on board and ashore, we have the industry’s most respected individuals at the helm of this great company,” Kuzuya said. “This is truly the Dream Team – with a vast collective history of luxury experience, creativity, passion and leadership.
Edie Bornstein brings to Crystal more than 30 years of experience and leadership in the global cruise, travel and technology industries. Before being named Crystal president, she was SVP of marketing and sales at Azamara Club Cruises. It was under her leadership that she and her team re-launched the young brand as Azamara Club Cruises. Previously, she was VP of business development and strategic partnerships for Carnival Cruise Lines, and also served as a senior officer at Cunard and Seabourn cruise lines, where she developed strategic plans and led partnerships with several respected luxury brands.
Thomas Mazloum first joined Crystal in 1990. Except for a three-year stint at Disney from 1999-2002, he has held positions at Crystal Cruises including hotel positions on board to viceVP, hotel operations in 2002, SVP, hotel operations in 2003 and then to expanding his role in 2010 as SVP, operations, overseeing the hotel and nautical operations of the Crystal fleet. In addition to his cruise industry expertise, Mazloum has an extensive European hotel background and completed continuing education at Cornell University, the Hotel School of Lausanne and the Hotel School of Salzburg.
Jack Anderson joined Crystal in 2011 as SVP, marketing and sales. His cruise industry pedigree includes senior management positions at The Yachts of Seabourn, Carnival Corporation, Holland America and Windstar. At Crystal, he initiated successful “Book Now” pricing strategies and spearheaded the earlier-than-ever development and launch of the line’s worldwide itineraries, as well as the materials, communications and sales efforts that have supported these initiatives.
For more information, visit www.crystalcruises.com.