Crystal Cruises has announced plans for industry-first hypoallergenic accommodations, dubbed Deluxe PURE Staterooms.
The cruise lines is partnering with PURE Marine Solutions, sister company of allergy-friendly hospitality firm PURE Global, for a comprehensive transformation using a patented hypoallergenic process.
During Crystal Serenity's "Extreme Makeover" drydock in November, each of the ship's current 70 "AA" verandah rooms will undergo PURE's seven-step air and surface purification process to remove allergens and reduce the risk of common irritants. Afterward, a medical grade air purifier will continue to filter out 99.9% of all impurities and dust.
These Deluxe PURE Staterooms will be available to guests at no additional cost, and will debut November 27 and be designated as "P1" and "P2" in April.
“Imagine returning to your room after a full day ashore in a bustling city like Rome or Bangkok, and then slipping into your purified sanctuary of ultra-clean air and hypoallergenic bedding,” says Jack Anderson, Crystal’s senior vice president, marketing & sales. “For guests who suffer from allergies, have mild respiratory issues such as asthma, or who simply desire a respite from the air quality in many cities, these staterooms will become a haven of fresh air – for no additional cost.”
Crystal’s housekeeping staff will be trained in any daily maintenance routines required. Every six months, PURE specialists will also re-service the rooms, ensuring spaces are kept to the highest of hygiene levels indefinitely.