Luxury cruise line Cunard has announced a sponsorship of War Paint, the new musical starring Broadway legends Patti LuPone and Christine Ebersole.
With book written by Doug Wright, music by Scott Frankel, and lyrics by Michael Korie, War Paint portrays trailblazing cosmetic icons Elizabeth Arden and Helena Rubinstein, and their famous rivalry, which began in the 1930s. In Helena Rubinstein’s (LuPone’s) opening scene, she arrives in New York City by disembarking a Cunard ship, allowing for a natural partnership between the show and the cruise line.
Cunard sponsored an industry event for War Paint, which was held in NYC on Thursday, May 18, 2017 at the Diamond Horseshoe at the Paramount Hotel. Two Cunard White Star Bellmen were in attendance, posing with guests for photos.
The sponsorship will also allow the Concierge for Cunard’s Princess & Queens Grill to give guests special access to seats for the Broadway show at the Nederlander Theatre.