Azamara Club Cruises appointed Ellen Bettridge to VP of sales and marketing, the Americas. Bettridge has more than 24 years of experience in the travel management, cruise and hospitality industries, holding positions in both sales and marketing capacities.
In her new role, Bettridge will oversee the overall sales and marketing initiatives for Azamara Club Cruise in South, Central and North America. Her responsibilities include the development of strategic relationships with trade and marketing partners as well as the creation and implementation of long-term strategies to further grow Azamara’s markets in the Americas.
Most recently, Bettridge had served as president of Unique Vacations, Inc. (UVI), exclusive representatives of Sandals Resorts International in the Americas.
Previously, from April 2012 – January 2014, Bettridge served as president, Americas, at Silversea Cruise, where she developed sales strategies and executed marketing campaigns in the U.S., Canada and Latin America. Prior to joining Silversea, Bettridge spent more than 20 years employed with American Express. There she began her career as a travel agent in 1990 and during her tenure worked from the grass roots level to a key management position as VP of the Retail Travel Business, where she oversaw the management of travel and financial services of 28 owned locations in the U.S. and managed 300 employees and 150 franchisee partners.
For more information, visit www.azamaraclubcruises.com.