The Florida-Caribbean Cruise Association (FCCA), the trade association with destinations and stakeholders in the Caribbean and Latin America, has announced it has committed to a multifaceted million-dollar campaign to display that the majority of its Caribbean destinations are operating normally after Hurricanes Irma and Maria.
The campaign, “The Caribbean is open for business and ready to welcome YOU with our warm and friendly smiles," will target multiple media sources with destination footage, traveler testimonials, and a map showing that the majority of destinations are open and ready to welcome guests.
The company also plans to feature a special event and celebrity support, along with input and backing from destination leaders and notable figures in the travel industry.
"The FCCA and our Member Lines have been working tirelessly toward hurricane relief efforts, and this initiative is also a vital tool to assisting the Caribbean by stimulating the economy," said Michele Paige, president, FCCA, in a written statement. "Many Caribbean destinations fortunately missed any impact from the hurricanes, and most affected destinations worked around the clock to reopen for tourism. We look forward to showcasing those actions and the friendly smiles awaiting visitors."
In addition, the FCCA will work directly with select destination partners to further tailor the message, and collaborate with destinations to create and distribute press materials.
These campaign efforts will also be shown at the upcoming FCCA Cruise Conference & Trade Show on Oct.23-27, an event that will gather around 1,000 private and public stakeholders and 100 cruise executives for a series of meetings, workshops, and networking opportunities.
For more on the FCCA, visit F-CCA.com.