Hapag-Lloyd Cruises Makes Push Into U.S. Market

German cruise line Hapag-Lloyd has appointed a dedicated public relations executive and announced a marketing partnership, all to broaden its presence in the North American cruise market. The cruise line, whose flagship is the ultra-luxurious MS Europa, also said it will launch a new advertising campaign and offer more bilingual cruises in 2007. "As more and more Americans are drawn to the allure of Hapag-Lloyd Cruises, the company will continue to expand its schedule of bilingual (German/English) sailings to accommodate a wider American market," said Hapag-Lloyd's managing director, Sebastian Ahrens. KAI, a full-service travel marketing firm headquartered in Commack, New York, will serve as the cruise line's marketing and public relations arm, and Cindy Tanenbaum, a KAI employee, will head up the effort. Hapag-Llood operates three other ships in addition to Europa and offers itineraries in such destinations as Australia, the Mediterranean and the Caribbean.

Read more on:

Suggested Articles:

The opening date for MSC Cruises’ new private island has been pushed back by Hurricane Dorian and other foul weather. More here.

Carnival Cruise Line has signed PepsiCo as its new preferred beverage partner, effective this January. More here.

The new pier at Port Zante will allow the port to host up to three of the largest cruise ships in the world. Details here.