08HALDec
Holland America Launches Vacation Stimulus Plan
In a major move to spark new cruise sales, Holland America has launched its Vacation Stimulus Plan. The plan is focused on low fares, reduced deposits (50 percent on cruises and cruise tours) and a 25 percent savings on its standard Cancellation Protection Plan on cruises and cruise tours departing on or after May 1. HAL also suspended fuel supplements for cruises departing on or after December 17, 2008. Low cost upgrades will also be available, HAL said.
“There’s never been a better time to get more, pay less and sail away from it all,” said Richard Meadows, executive vice president-marketing, sales and guest programs. “And the return on investment is guaranteed. Plus, travel sellers have great opportunities to earn commissions, win cruise prizes and enhance groups with increased tour conductor credits.”
“Our message is to buy low and live high. With great fares, reduced deposits and a lower fee to protect the cost of a vacation, there really has never been a better time to cruise with Holland America Line,” Meadows said. “Vacationers are increasingly looking for best values, and Holland America Line’s Vacation Stimulus Plan provides a number of extra features and benefits.”
HAL encourages agents to take advantage of the wide range of sales tools now available online including free promotional pieces. Agents can also book clients and get full information on sales incentives and commissions. For more information on the Vacation Stimulus Plan and pricing promotions travel agents should visit HAL’s Travel Agent Headquarters at www.travelagentheadquarters.com.