Spectators at the Alaska Airlines Seafair Torchlight Parade in downtown Seattle bore witness to Holland America Line’s Koningsdam “cruising" down the street. It wasn’t the actual ship, rather a helium balloon replica of the ship, which was among more than 100 floats taking part in the annual event.
At 45 feet long and 11 feet tall, the detailed float required 30 employees to guide it along the 2.5-mile route through Seattle.
Holland America Line has been a sponsor and participant of the annual Seafair Torchlight Parade for many years, and has previously displayed an orca whale balloon to highlight cruises to Alaska. This year’s cruise ship balloon was recently commissioned for the company to highlight its newest ship Koningsdam, launched in April, and to represent all the ships in the fleet, including the three sailing weekly from Seattle this summer.