Holland America Line is adding more ways for its sales team to connect with travel professionals through Facebook and Twitter under the handle HALpartnerSHIPS. Featuring Eva Jenner, Holland America Line’s vice president of sales, as well as other members of the trade team, the social media channels provide travel professionals with tips, inside information, guidance for navigating the travel partner portal, instant access to Holland America Line’s sales executives and peers, and more.
In addition to Jenner, HALpartnerSHIPS Facebook and Twitter pages feature Holland America Line’s President Orlando Ashford; Senior Director, Trade Communications and Engagement Denella Ri’chard; Senior Director, National Accounts North America Charles Dunwoody; and the cruise line’s team of business development managers. Photos from seminars and fam trips aim to bring agents inside the world of Holland America Line, and travel professionals are encouraged to submit personal pictures from their own Holland America Line experiences.
“Having a voice on social media enables us to communicate with our partners about anything that’s relevant in the moment, and we’re having a lot of fun connecting with travel professionals online,” said Jenner. “While our GoHAL.com agent portal and eNewsletter are still very important tools, social media makes it possible to get a message out to everyone quickly and talk about something that might not make it into our other communication channels. I encourage all of our travel partners to like and follow us on Facebook and Twitter so they can be ‘in the know’ with everything going on.”
The HALpartnerSHIPS social channels offer tips on how to sell Holland America Line, where to find the best marketing tools, guidance for getting the most out of GoHAL.com, encouragement to take the HAL Academy Specialist Training Courses, itineraries of interest, BDM spotlights, promotions details, inspiring quotes, shipboard amenities and more. Trending hashtags such as #MotivationalMonday, #ThursdayThoughts and #FoodieFriday offer opportunities to give advice and showcase the cruise line’s exceptional culinary program.
Travel professionals also are encouraged to ask Jenner and her team questions and communicate with the cruise line, whether on the wall or through instant messaging. Travel professionals can connect with Holland America Line’s sales team at www.facebook.com/HALpartnerSHIPS and www.twitter.com/HALpartnerSHIPS.
For more information, visit GoHAL.com or call 1-800-426-0327.