Hurtigruten Appoints Gordon Dirker as Managing Director for North America

Hurtigruten’s chief commercial officer, Magnus Wrahme, announced the appointment of Gordon Dirker as managing director for North America. “Gordon comes with a wealth of experience that will enable Hurtigruten to substantially grow our business in North America,” Wrahme said.

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In his capacity as managing director, Dirker will oversee all North American operations -- directing sales, marketing, call center and product development, as well as relationships with outside vendors and partners. His hiring is another step in a series of moves the Hurtigruten has initiated this year: expanding its strategic relationship with sales and marketing firm Global Voyages Group, adding numerous regional sales positions to further support the customers, and moving its reservation call center to the US from Norway to offer easier contact and response. Dirker will be based out of Hurtigruten’s new Seattle offices and can be reached at [email protected].

Gordon Dirker brings an extensive background in travel sales and marketing to his new role at Hurtigruten. Prior to joining the team, Gordon spent 18 years in roles with TravCorp, a leading travel and leisure group operating 24-award winning brands in more than 60 countries. Most recently, he was director of sales for Travcorp’s Brendan Vacations. Prior to this role, Gordon lead sales efforts for Travcorp’s Contiki Holidays as sales director - UK/Europe. Educated in the Netherlands, Gordon is fluent in four languages and has traveled throughout much of the world.

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