Lindblad Expeditions has reaffirmed its commitment to travel advisors with the launch of Expedition 360, the company’s first full-service trade initiative in its 50-year history.
Encompassing four key pillars of “Training,” “Service,” “Technology” and “Appreciation,” Expedition 360 aims to enhance the brand’s ability to serve its travel advisor partners. Building on its Expedition 360 training platform, the new program provides a full complement of resources travel advisors need to grow their business and tap into expedition cruising, the break-out travel trend of the decade.
“Expedition cruising has never been as popular and in-demand as it is today. Travel advisors are our most influential partners and our brand ambassadors to guests that are looking for active exploration and wonder in secluded places far beyond the major cruise ship docks,” said John Delaney, senior vice president of sales and revenue management at Lindblad Expeditions.
Over the next several months, Lindblad Expeditions will continue to add new components to the program, including a new webinar series, the brand’s first cross-country road show, and new travel advisor awards and incentives. Each new or expanded components falls under one of the four pillars, including:
- Training — Building on the existing award-winning Expedition 360° training, the program will become a further knowledge hub for travel advisors with the addition of new modules; a cross-country, multi-city roadshow kicking off later this year; and a new monthly webinar series with expedition speakers and special benefits.
- Service — With a growing sales team, including the recent hiring of cruise industry veterans Christine Stevens Robinson and Rachel Woodward, upcoming additions to the new Expedition 360 program will include the launch of a dedicated reservations line for travel advisors; and a self-service, 24/7 online support portal.
- Technology — Later this year, Lindblad Expeditions will move to the Seaware platform, enabling travel advisors to seamlessly book the expedition experience, including pre- and post-sailing programs and more with the benefit of 24/7 reservation management. The company will also launch a series of customizable guides through an interactive website.
- Appreciation — The company will also launch a new travel advisor appreciation program; implement new travel advisor travel rates; host special, exclusive events onboard its fleet; and more, to show its appreciation for the community.
For more information, visit www.360.expeditions.com.
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