|Photo by Freeimages.com/Karen Woodham|
Lindblad Expeditions Holdings, Inc. has announced it has acquired 80.1 percent of the outstanding common stock of Natural Habitat, Inc., an adventure travel and ecotourism company based in Boulder, CO.
Natural Habitat was previously owned by Gaiam, Inc., a brand focused on wellness and fitness, and Ben Bressler, Natural Habitat’s founder and president. Bressler will retain an ownership interest of 19.9 percent in Nat Hab and will continue as president of the new Lindblad subsidiary.
Natural Habitat’s adventures include polar bear tours in Churchill, Canada, Alaskan grizzly bear adventures, small-group Galapagos tours and African safaris. Natural Habitat offers eco-conscious expeditions from Antarctica to Zambia. Since 2003, Natural Habitat has partnered with World Wildlife Fund ("WWF") to offer conservation travel, sustainable travel that directly protects nature. As part of this transaction, WWF extended the end date of this agreement from December 31, 2018, to December 31, 2023.
Lindblad said that the acquisition of Nat Hab provides the company with a platform for expansion into land-based offerings with a partner that has a strong, trusted and complementary brand and a shared focus on nature and conservation. Lindblad expects to market its ship-based trips to Natural Habitat's customer database while simultaneously marketing Natural Habitat's offerings to its own customer database, expanding the market reach of both businesses.