MSC Cruises Announces 2013 MSC True Partnerships Awards

As part of MSC Divina’s recent North American debut, Richard Sasso, MSC Cruises’ USA president and CEO, and Ken Muskat, SVP of sales and marketing, recognized some of the line’s leading North American travel partners during a True Partners presentation, successfully kicking off her three-night celebratory maiden voyage from Miami.  

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Award criteria for the MSC True Partnerships award included overall business growth in revenue and guests, continuous partnership support and innovative marketing efforts that drive increased consumer awareness, among other attributes. 

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Partners were recognized in the following categories:

Home-Based Partner of the Year

Winner: Cruise One

Online Partner of the Year


U.S. Brand Ambassador of the Year

Winner: Ralph Santisteban & Associates/Cruises One

Tour Operator of the Year

Winner:  Transat Holidays

Overall Partner of the Year: On The Blue

Canadian Brand Ambassador Of The Year: Expedia Cruiseshipcenters, Laval

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