MSC Cruises Announces 2013 MSC True Partnerships Awards

As part of MSC Divina’s recent North American debut, Richard Sasso, MSC Cruises’ USA president and CEO, and Ken Muskat, SVP of sales and marketing, recognized some of the line’s leading North American travel partners during a True Partners presentation, successfully kicking off her three-night celebratory maiden voyage from Miami.  

RELATED: MSC Cruises Offers Web App for MSC Divina Sailings

Award criteria for the MSC True Partnerships award included overall business growth in revenue and guests, continuous partnership support and innovative marketing efforts that drive increased consumer awareness, among other attributes. 


Like This Story? Subscribe to the Cruise Newsletter!

The latest product launches, deals, sales promotions, and executive appointments in the cruise industry. Keep up on the latest cruise industry news.

RELATED: Rick Sasso Speaks Out on MSC Divina Start-Up

Partners were recognized in the following categories:

Home-Based Partner of the Year

Winner: Cruise One

Online Partner of the Year


U.S. Brand Ambassador of the Year

Winner: Ralph Santisteban & Associates/Cruises One

Tour Operator of the Year

Winner:  Transat Holidays

Overall Partner of the Year: On The Blue

Canadian Brand Ambassador Of The Year: Expedia Cruiseshipcenters, Laval

For more information, visit

Read more on:

Suggested Articles:

As part of Seabourn Conversations, the line’s onboard program designed to entertain guests, a line-up of luminaries and innovative personalities are set to…

The Land Forum will take place at the Westin Fort Lauderdale Beach Resort on August 27-29 with a focus on sales education and networking opportunities. Get the…

The cruise company celebrated its second annual World’s Leading Cruise Line Excellence Awards for its five North American brands: Carnival Cruise Line, Cunard…