MSC Cruises Doubles Sales Force in Anticipation of North American Roadshow

Fourty-five days after launching its “Serving You” travel agent enhancements at CLIA’s Cruise3Sixty, MSC Cruises has completed hiring to double its North American sales force. The announcement includes the promotion of Wayne Peyreau to regional VP, sales USA, and the appointment of Denise Reichwein as the new regional sales director for the North Eastern region of the U.S.

“More than ever, MSC Cruises is committed to the North American market, and we understand how critical the support of our travel agent partners is to building awareness and sales,” said Ken Muskat, EVP of sales, PR & guest services. “These new sales team members – under the leadership of Wayne and Denise in the U.S. and Ian Patterson, managing director, Canada – demonstrate how seriously we take the ‘human factor’ to growth in this market.” 

RELATED: MSC Cruises Launches "Serving You," Adds Sales Staff, Promotes Muskat, Debuts Sweepstakes

Since he joined MSC Cruises in 2011, Peyreau has been instrumental in shaping the U.S. sales organization with responsibility for field sales, national accounts, inside sales and sales service. He has helped restructure the sales organization to better support the line’s travel agent partners by implementing and overseeing training, Sales CRM management, developing new reporting tools and building preferred relationships with National Accounts, among others.

As regional VP, sales USA, Peyreau will be responsible for USA south field sales managers throughout Florida, Georgia, Alabama, South Carolina, North Carolina and Virginia as well as the Business Development Specialists and Sales Support Specialists in the Ft. Lauderdale headquarters.

Reichwein brings more than a quarter century of industry experience to MSC Cruises as the newly appointed regional sales director for the North Eastern region of the U.S. She will be responsible for managing the USA north field sales managers covering New York, New Jersey, Pennsylvania, Illinois, Wisconsin, Indiana, Ohio, Michigan, Massachusetts, Rhode Island, Maryland, Connecticut, Delaware and Washington, DC.

Prior to MSC, she spent seven years at Royal Caribbean international as a business development manager in Eastern Pennsylvania, focusing on new business and building strong relationships with travel agent partners. She also brings a point-of-view from the other side of the desk with more than 20 years of travel agency experience. She has earned her Master Cruise Counselor, is a lifetime member of CLIA Education Programs and currently enrolled in the Elite Cruise Counselor Program.

Travel agent partners around the U.S. and Canada will have the opportunity to meet their dedicated MSC Cruises sales contacts at a series of Serving You Roadshow events scheduled to kick-off on May 29 in Atlanta and continue throughout 2014 in more than 20 major markets and regions. 

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