MSC Cruises has launched the first phase of the company’s new, redesigned website for North America.
The new site aims to provide a more user-friendly experience, with an updated look and feel and more intuitive navigation to MSC Cruises' special offers and deals and destinations and excursions. The website also has improved online check-in functionality.
Additionally, a new partnership with Rough Guides gets the website additional content about MSC Cruises' ports of call.
The second phase of the website is scheduled to launch in January 2016 and will include a new booking funnel that will make it easier for already booked guests to add pre-paid items such as beverage packages, specialty restaurants and shore excursions.
Earlier this year, the company launched MSC Book, a completely new booking engine for travel agents, which aimed to make the booking process as quick and simple as possible. In addition, last week, MSC Cruises implemented a new Contact Center platform with an improved customer relationship management (CRM) technology that will allow cruise line representatives to more efficiently assist guests and travel agents with their bookings.
In the coming months, travel agents can expect to see the launch of MSC Cruises' first ever Travel Agent University. The university will include modules specifically focused on MSC Cruises, such as how to sell MSC Cruises, a fleet overview, and MSC Cruises’ rewards programs as well as more general modules that will be helpful in growing the travel agent’s overall business, such as how to sell groups and tips for focusing on niche markets.
In addition, starting this November, MSC Cruises will begin giving virtual reality ship tours during visits to travel agencies and at trade shows using a new technology based on Samsung’s Gear VR headsets and a purpose-built software application. The headsets allow future cruisers to experience highlights of a MSC Cruises’ ship without having set foot on board. For instance, in addition to “walking” through key areas of the ship, including staterooms, pool areas, and restaurants, the headsets allow potential guests to watch acrobatic stunts from our award winning entertainment as if they are in the front row of the ship’s theatre or check out a multitude of food options such as fresh fruit, newly baked bread, handmade pasta or chocolate and pastries as they walk through the buffet area.