|Photo by Freeimages.com/Bhavit Naik|
MSC Cruises has announced that the MSC Lirica will homeport in Shanghai to serve the Chinese cruise market, through a strategic partnership with CAISSA Touristic Group.
The move follows MSC's announcement that the ship will run MSC Cruises' first sailing to China as part of its Grand Voyage, calling in Shanghai on May 1, 2016.
After that voyage, the ship will homeport in Shanghai, maintaining a high percentage of native Mandarin speaking guest-facing crew and providing guests with all services in Mandarin. It will also offer popular as well as high-end Chinese cuisine as well as more traditional and popular entertainments.
More in-depth details about how MSC Lirica’s product and services are uniquely tailored to serve the needs of Chinese consumers will be announced at a press conference to be convened in Beijing in the coming weeks.
"MSC Cruises has been present in China since 2010, successfully bringing Chinese guests to cruise on its ultra-modern fleet to its many global destinations and, especially, to Europe and the Mediterranean, where our distinctive product made us the number one cruise line across the entire Continent," said MSC Cruises CEO Gianni Onorato. "We are now delighted and excited that through this partnership we are taking our presence in China to the next level."
CAISSA Touristic Group is China's leading outbound tourism service provider, MSC said.