Mystic Cruises USA Rebrands as Atlas Ocean Voyages

Alberto Aliberti will serve as president of the cruise line. (Photo by Atlas World Voyages)

Mystic Cruises USA is rebranding to Atlas Ocean Voyages and establishing its headquarters in Fort Lauderdale, Florida. Atlas is the U.S.-based subsidiary cruise line of Mystic Invest Holdings, which owns and operates the world’s third largest river cruise fleet, as well as hotels, attractions, helicopter tours, consumer space travel, and now, ocean cruise ships.

In a written statement Mystic Invest Holdings Chairman Mário Ferreira said that the new name will better reflect the luxury experiences the cruise line will offer North American guests. 

Alberto Aliberti will serve as president of Atlas Ocean Voyages, leading the new company’s U.S. expansion. He previously led strategic development and commercial operations at Mystic Invest and its subsidiary river-cruise company, DouroAzul, for nearly 15 years. He had also been a part of the shoreside management teams at Seabourn and Cunard. Prior to that, Alberto served aboard cruise ships for various lines, and started 27 years ago as a receptionist aboard Sun Lines’ Stella Solaris. Alberto is a graduate of the U.S. Naval Academy.

Lisa Auguste will serve as vice president of operations, with the responsibility of establishing the Fort Lauderdale headquarters and ensuring its ongoing office and call center operations. She most recently served as vice president of Oceania and Regent Seven Seas Cruises’ international division. 

Brandon Townsley will serve as vice president of sales and trade relationships; he has held sales and revenue positions at Royal Caribbean, Norwegian Cruise Line, MSC Cruises and Virgin Voyages

Additionally, Marie Fernandez-Abou has been named vice president of marketing. She previously served as managing partner at Miami-based Imagery Creative for 15 years and has been a recipient of the Hispanic Woman of Distinction and numerous outstanding business woman awards.

Atlas Ocean Voyages will focus on active and adventurous experiences in destinations such as Antarctica, Baltic, Mediterranean, and Central and South America. The brand’s first ship, the World Navigator, is currently under construction at WestSea Viana shipyard in Portugal and scheduled to launch in mid-2021. 

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