Norwegian Cruise Line is expanding on its freestyle cruising strategy by introducing a set of new TV commercials appearing on network and cable television. Freestyle cruising is NCL's brand identity, and involves unregimented schedules and no fixed dining times.
Each new commercial is a sardonic look at traditional cruising and conclude by showing the benefits of freestyle cruising. The first freestyle cruising commercials began in late 2006. "Our first round of television commercials featuring the new brand identity was extremely successful in communicating the overall advantages of NCL's freestyle cruising," said Andy Stuart, NCL's executive vice president of sales and marketing. "With this next series, we sought to show the benefits of freestyle cruising in more detail-including choice of restaurants, no set dining times and relaxed attire-to overcome the top barriers to cruising as identified by consumers." Visit http://www.ncl.com. (DE)