Monarch Classic Cruises, which sails the Mediterranean and Aegean seas, has joined the Niche Cruise Marketing Alliance. The NCMA is now composed of 16 smaller-ship lines.
Monarch operates three- to 14-day cruises from April to November aboard two ships, the 452-passenger M/V Blue Monarch and 800-passenger M/V Ocean Countess. "We feel that by participating in NCMA's travel agent training programs, online seminars and trade shows, Monarch will be able to establish a high level of visibility with agents who specialize in the unique type of cruise product we offer," said Monarch's North American director, Arne Egeland. Visit the NCMA at http://www.nichecruise.com. (DE)