New CLIA Survey Contrasts Value of Cruises vs. Land-based Vacations

A new online survey of more than 1,000 households by Cruise Lines International Association (CLIA) and Cruise Critic, an online resource on cruise information, says families take cruises often because the price is right and the cruise experience offers unique advantages over comparably priced land-based vacations.

“Experts tell us that family vacations are one of the fastest growing segments of the travel industry and this certainly is true for cruises,” said Terry Dale, president and CEO of CLIA. 

Carolyn Spencer Brown, editor in chief of Cruise Critic, agrees. "The cruise vacation is an attractive way to travel because many elements of a stress-free family trip are wrapped up into one tidy package for passengers," she said. "From accommodations and meals to entertainment and activities, the almost all-inclusive cruise experience appeals -- particularly to families -- because of the tremendous value and convenience it offers."

CLIA said it is important to note that over 60 percent of those responding to the survey use a travel agent at least on occasion to plan a cruise vacation, with almost 40 percent saying they use agents most of the time or always.

Other key findings from the CLIA study include:

* Almost half (46 percent) of respondents have taken two to four cruises with children under the age of 18; 15.2 percent have taken five to seven cruises, and 4.8 percent have taken more than 10.
* Over 83 percent of families said cruise vacations are very good or extremely good value.
* Among all family cruisers, 73.4 percent said that their last cruise was the same price or less than a resort vacation, with almost 50 percent saying that the cruise was slightly or much less costly.
* Family cruisers listed many key advantages to taking a cruise over a family resort stay, including: the opportunity to visit multiple destinations (62.8 percent); the all-inclusive nature of a cruise vacation – accommodations, meals, entertainment and shipboard activities included in one price – (57.7 percent); onboard kids programs and facilities (30.2 percent); the variety of onboard amenities (28.0 percent); and onboard entertainment (20.3 percent).
* 36.6 percent of families said that the destination or itinerary was the primary deciding factor in choosing a family cruise. Almost 30 percent were most motivated by price.
* Almost 70 percent of respondents said that planning a cruise was easier than planning a resort vacation.
* 44.3 percent of families spend about half their time together on a cruise, while 42.7 percent said they spend all or most of their cruise vacation together as a family.
* Over 30 percent of respondents said quality family time was the best thing about a cruise while over 20 percent cited the hassle-free “don’t need to plan anything” quality of a cruise as the most enjoyable feature of a vacation at sea. The opportunity to see multiple destinations, kids’ enjoyment of the cruise experience, the quality of shipboard service and amenities, and kids’ facilities and services were other leading reasons to choose a family cruise.
* Over 60 percent of respondents say they sometimes or always travel as an extended family (with grandparents and/or grandchildren.)
* Almost 76 percent of families reported that their kids took advantage of kids-only activities, facilities and/or entertainment onboard ship.


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