Norwegian Debuts Co-Branded Marketing Solution for Travel Partners

Norwegian Cruise Line (NCL) has announced the debut of NCL Connect, a co-branded marketing solution that aims to boost the sales and marketing efforts of the travel partner community.

NCL Connect is "a tightly integrated marketing solution" where travel partners can instantaneously co-brand digital content experiences pre-designed with the knowledge and expertise of the company’s in-house marketing team, offering clients an immersive look into cruising with Norwegian Cruise Line. The product gives travel partners the opportunity to leverage a co-branded website complete with NCL sailings for clients to explore while driving leads directly to the travel advisor.

The new product complements NCL’s robust Marketing Headquarters with 800-plus ready-to-use or customizable assets such as videos, flyers and more. NCL Connect offers an extra level of marketing support available to travel advisors that provides instant, personalized co-branded content in just one click and easily shareable via all social media, email and other marketing media channels. Additional digital experiences will launch throughout the year on an ongoing basis.

NCL Connect is powered by technology from Approach Guides, a leading content optimization platform for travel brands focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients. The debut of NCL Connect comes off the heels of Regent Seven Seas Cruises, Norwegian’s sister brand, successfully launching Regent Connect last October. The program received great feedback from travel partners, stating that the ease and personalization of the platform has helped build their valued client base while selling the brand’s luxury, all-inclusive cruises.

Good to know: Advisors can learn more about how to utilize NCL’s new marketing solution by tuning in for March 19's webinar at 2 p.m. EST on Norwegian's Partners First Facebook page.

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