Norwegian Cruise Line reports that it is now single-use plastic beverage bottle free across its fleet.
The brand announced last year that it partnered with JUST Goods, Inc., which enabled the cruise line to replace all single-use plastic water bottles across its 17-ship fleet, beginning with its most recent ship, the Norwegian Encore.
The achievement is one of the latest sustainable steps forward for Norwegian Cruise Line. In 2018, the company eliminated single-use plastic straws across its fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic water bottles every year. In addition, the brand is working to eliminate single-use plastic shampoo and conditioner bottles later this year. These efforts are driven by the company’s Sail & Sustain Environmental Program, which is its commitment to minimize waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.
Envisioned and founded by American rapper, songwriter, actor and activist Jaden Smith and family, JUST focuses on an impact model, taking into consideration both how the water is sourced and packaged. JUST is 100 percent spring water in a plant-based carton. The carton is made of 82 percent renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable. JUST has a global presence with bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia, thus allowing the company to meet demand around the world without shipping water from a single production source. JUST takes care to use the most efficient shipping options available, Norwegian said.