Norwegian Cruise Line (NCL) appointed David Herrera as chief consumer sales and marketing officer and Christine Da Silva as senior vice president of branding and communications. NCL said it’s redefining its marketing and communications efforts to continue to meaningfully engage travelers and drive bookings.
"Now more than ever we have all realized the importance of meaningful connections," said Harry Sommer, NCL's president and CEO. "As we continue to restart our fleet and prepare for the exciting year ahead, we will further inspire and engage travelers around the world as they gather together to celebrate both their missed and future milestones."
Herrera has worked for NCL's parent company, Norwegian Cruise Line Holdings, since 2015 and also served as a senior advisor starting in 2012. He'll oversee NCL’s consumer advertising and promotional strategy as well as direct outbound and online sales channels.
Herrera has more than 25 years of business experience, most recently leading and growing the company’s consumer research and finance and strategy teams during what Sommer has called the most challenging time in the company’s history.
He previously served as the organization's senior vice president -- brand finance, strategy and consumer research; NCLH's senior vice president - corporate development and strategy and as president of NCLH China. Prior to joining the company, Herrera was an investment banker, financial advisor and founder of a private investment firm.
Sommer also said that Da Silva, who’s been with NCL nearly four years, “has delivered some of the brand’s most engaging efforts including our new editorial content platform, ‘EMBARK with NCL’,” among other initiatives; that EMBARK effort provided nearly three million viewers a look into the company’s cruise restart.
Da Silva will lead the branding, communications and events teams. She brings nearly 25 years of experience in integrated communications and marketing strategies that drive growth, sales and awareness.
While at NCL, Da Silva launched "Norwegian's Giving Joy" initiative, recognizing and awarding North American educators.
She also launched the brand's internal communication platform, "NCL Connect." Da Silva has spent most of her career in the travel and hospitality industry working with both large and boutique hotel companies, and prior to joining NCL, she led her own communications practice.
For more information, visit www.ncl.com.