|Photo by Susan J. Young|
Apparently people opted to "Cruise Like a Norwegian" in 2011, as Norwegian Cruise Line (www.ncl.com) said it posted another year of record results.
Annual operating income for the 12 months ended Dec. 31, 2011 increased 37 percent over the prior year. Annual net income increased to $126.9 million from $23.0 million in 2010.
The line also reported a 3 percent increase in net yield for the year ended Dec. 31, 2011. That improvement came primarily from higher ticket pricing as well as increased onboard spending.
Net loss for the fourth quarter 2011 narrowed to $1.9 million on revenue of $489 million versus a loss of $40 million on revenue of $484 million in 2010.
"Looking at 2011, I am pleased to report it was another year of great results," said Kevin Sheehan, the line's president and CEO. "In addition to the impressive financial results for the year, our guest satisfaction scores reached new highs, confirming that our initiatives to continue to improve the vacation experience are resonating with our guests."
On the consumer side, Norwegian gave its private Bahamian island, Great Stirrup Cay, an update; guests enjoy a new marina area and welcome pavilion, new and larger dining and bar facilities and a doubling of the beach area with added guest activity options.
The new Norwegian Epic also completed its first full year of sailings in 2011. And, Norwegian has rebranded suite complexes on five current ships; they're now called "The Haven by Norwegian."
New ships now under construction, Norwegian Breakaway and Norwegian Getaway, also will have these ship-within-a-ship enclaves, as well as a totally new ship design that includes new family staterooms.
On the trade side in 2011, Norwegian unveiled Partners First, an initiative designed to enhance the company's relationship with its travel agents.
To promote itself in the marketplace across all channels, in October Norwegian rolled out a new brand platform and advertising campaign. That initiative beckons potential clients to "Cruise Like a Norwegian."
"These investments in developing our assets, improving our travel agent relationships and enhancing the guest experience will provide benefits in 2012 and onward," said Sheehan.
He also briefly addressed the Costa Concordia situation, noting: "In light of the recent tragedy in Italy, I would first like to extend our sincere thoughts and prayers to those involved and affected."